Andrew Watson

Analytics Packages Available

Posted on19. Sep, 2008 by Andrew Watson.

There are a number of analytics packages available for tracking visitors, key interactions and e-commerce transactions through websites. They vary from providing simple statistics on visitor numbers to full ROI comparisons

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Meaning of Analytics Terms

Posted on10. Jul, 2008 by Andrew Watson.

Many businesses and organisations around the world are using analytics tools to track website usage data. Often though those analysing the data are confused by terms and their meanings. So to try and solve some of the mystery, here is a short glossary on what terms such as page view, unique page view and time [...]

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