Archive for 'Online Marketing'

Analytics Packages Available

Analytics Packages Available

Posted on19. Sep, 2008 by Andrew Watson.

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There are a number of analytics packages available for tracking visitors, key interactions and e-commerce transactions through websites. They vary from providing simple statistics on visitor numbers to full ROI comparisons

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BBC sells it soul and starts profiting from visitors

Posted on03. Jul, 2008 by Andrew Watson.

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The UK version of the BBC website is supposed to be funded by the British taxpayer… but increasingly they seem to be looking for ways of monetising that content – and some of those ways are very underhand. I don’t have an issue with the BBC monetising content… what I have an issue about is that as [...]

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Flickr / Popfly Game

Posted on28. Mar, 2008 by Andrew Watson.

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Following from my visit to the Microsoft Popfly website earlier this month, and the ease at which I was able to tap into the Facebook api… I thought I would see what quick and aimless game could be created for a little Friday fun.

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Facebook / Popfly Apple Style Carousel

Posted on02. Mar, 2008 by Andrew Watson.

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Popfly is a tool / website from Microsoft, that allows users to create web pages, program snippets, and mashups using the Silverlight applications through a set of online tools. The Mashup Creator is a tool that lets users fit together pre-built blocks in order to mash together different web services and visualization tools.

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Kristina the Mountain Goat

Posted on11. Jan, 2008 by Andrew Watson.

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This is a little friday fun for a colleague at work. To try and get a further understanding of search engine optimisation, she asked if it was possible to optimise a page to appear highly in the search engines for any phrase? So what phrase did she want me to try… Kristina the Mountain Goat… [...]

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Google updates its index at the speed of light…

Posted on21. Oct, 2007 by Andrew Watson.

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Well almost… but wow… is it me or has Google come leaps and bounds in the past 12-18 months.ďż˝After the floatation I wondered where they would go next, and whether they would be distracted from the primary task ‘indexing the worlds content’. Clearly not… they are pushing the game further and further. Having done some [...]

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RSS Feeds – What Are They? Are They Useful?

Posted on15. Jul, 2007 by Andrew Watson.

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RSS is a family of Web feed formats used to publish frequently updated works – such as blog entries, news headlines, audio, and video – in a standardized format.   Are they Useful? If you publish frequent news updates, podcasts, video casts etc they RSS provides a useful and easy method of informing users of [...]

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New Digg widget

Posted on03. Jul, 2007 by Andrew Watson.

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digg_width = ’250px’; digg_count = 0; digg_target = 1; digg_theme = ‘digg-widget-theme4′; digg_title = ‘Stories dugg by user creativecog’;

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Latent Semantic Indexing (LSI)

Posted on31. Mar, 2007 by Andrew Watson.

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Latent Semantic Indexing (LSI) – ok I can hear you now – what the heck is that ?!? Semantic indexing is getting more and more important to search engines, and in influencing your search engine rankings? What is semantic indexing? Semantic indexing means that search engines try to associate certain terms with concepts when indexing web [...]

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Social Bookmarking – What Is It? Is It Useful?

Posted on24. Jan, 2007 by Andrew Watson.

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Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources. Unlike file sharing, the resources themselves aren’t shared, merely bookmarks that reference them, and unlike adding bookmarks to your favourites on your computer, social bookmarking links can be accessed online. Is It Useful? It is useful for both visitors to your website [...]

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