Andrew Watson

Morgan Stanley: Online PR case study

Posted on17. Jul, 2009 by Andrew Watson.

Matthew Robson, 15 and 7 months, perhaps not your everyday teenager was asked by analysts at investment bank Morgan Stanley to detail how he and his friends consume media. Whilst many seem to have focussed on the fact that either Matthew Robson was 15 or that he said that he and his peer group had [...]

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