Tag Clouds - What Are They? Are They Useful?

In general a tag or word cloud is a visual representation of user-generated tags. They provide visitors to the website with an additional path to navigate the website, and search engines an additional route to use when indexing pages.

Tags are usually single words and are typically listed alphabetically with the importance of a tag shown through font size or colour. Site visitors can use this additional navigation to find tagged pages alphabetically and by tag popularity.

Tags are then displayed as hyperlinks, leading visitors to a collection of pages associated with the tag, similar to a results page provided to visitors who use sites search functionality.

Are Tag Clouds Useful?

Providing better usability experiences online ensures visitors, not only return to your website, but that they are more likely to make bookings, purchases, visits and interact with your website. The better the experience for a user the greater the the chance that they will recommend your website to others.

Making indexing of content easier for search engines helps them to index more pages and more content, improving positioning within their results listing pages.