Andrew Watson

Meaning of Analytics Terms

Posted on 10. Jul, 2008 by Andrew Watson in Analytics

Many businesses and organisations around the world are using analytics tools to track website usage data. Often though those analysing the data are confused by terms and their meanings. So to try and solve some of the mystery, here is a short glossary on what terms such as page view, unique page view and time on site mean ?

Visitor Traffic Analytics

• Page Views
  The total number of pages viewed. Repeated views of a single page are counted.
• Unique Page Views
  The number of visits during which one or more of these pages was viewed.
• Time on Page
  The average amount of time that visitors spent viewing this set of pages or page.
• Bounce Rate
  The percentage of single-page visits resulting from this set of pages or page.
• % Exit
  The percentage of site exits that occurred from this set of pages or page.
• $ Index
  The average value of this page or set of pages. $Index is (E-commerce revenue + Total Goal Value) divided by Page Views for the page(s).

E-commerce Analytics

• Unique Purchases
  The total number of times this product was seen in a transaction.
• Product Revenue
  The total revenue from product sales. Excludes VAT and postage.
• Average QTY
  The average quantity of this product (or group of products) sold per transaction.
• Average Value
  The average value of an E-commerce transaction.
• E-commerce Conversion Rate
  The percentage of visits which resulted in an E-commerce transaction.
• Per Visit Value
  Average per visit value is the average value of a visit to your site and is calculated as Revenue divided by Visits.

Tags: Analytics, Big Three