Andrew Watson

Gillette Fusion – Marketing Genius ?

Posted on 11. Aug, 2006 by Andrew Watson in General Business

Over the last few years we have seen Gillette and Wilkinson Sword battle in the Razer Blade Wars. Gillette launched their three blade razer, then Wilkinson Sword launched their three blade razer… and then rather surprisingly Wilkinson Sword, who always seemed to trail Gillette, came to the market first with a four blade razer. This apparently really ticked Gillette off… and they seem to have ignored entering the four blade market… and instead come back fighting with the Gillette Fusion.

Not only is the Gillette Fusion a five blade razer… which seems to have generated much debate over the past few weeks… but the really stroke of genius for me is the addition of an additional blade on the back of the razer. So they have actually launched a six blade razer… Wilkinson Sword will find it difficult to hit back with the first six blade razer as the Fusion can now rightly claim that place… so will we really see a seven blade razer? I thought four blades was going to far… as for seven… five / six is probably enough… for now…