Andrew Watson

Online Gaming KPI’s

Posted on 11. Aug, 2006 by Andrew Watson in General Business

Whilst looking into the Partygaming aquisition of Gamebookers earlier this month, I notice on the Partygaming site that 6 of the world’s leading online gaming companies gathered in Gibraltar to agree a common approach to the reporting of Key Performance Indicators (KPIs). Quick summary of a KPI – they are financial and non-financial metrics used to quantify objectives to reflect the strategic performance of an organization. A KPI is used in Business Intelligence to assess the present state of business and to prescribe the course of action.[more on KPI's]

A consensus was reached on a set of KPIs by each company participating in the forum (“primary KPIs”). It was agreed that operators would move to reporting these KPI’s over time. When reported, each KPI will be based on a consistent definition, terminology and basis of calculation. The indicators agreed as primary KPIs with accompanying definitions are:

• Cost per Acquisition
• Real Money Sign-up
• Unique Active Player
• Yield per Unique Active Player

This will provide valuable information to parties who can access and assess the KPI’s in terms of the value of, and the value that can be derived from future aquisitions. More can be seen at the Partgaming website.