Archive for August, 2006

Online Gaming KPI’s

Posted on11. Aug, 2006 by Andrew Watson.

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Whilst looking into the Partygaming aquisition of Gamebookers earlier this month, I notice on the Partygaming site that 6 of the world’s leading online gaming companies gathered in Gibraltar to agree a common approach to the reporting of Key Performance Indicators (KPIs). Quick summary of a KPI – they are financial and non-financial metrics used [...]

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Gillette Fusion – Marketing Genius ?

Posted on11. Aug, 2006 by Andrew Watson.

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Over the last few years we have seen Gillette and Wilkinson Sword battle in the Razer Blade Wars. Gillette launched their three blade razer, then Wilkinson Sword launched their three blade razer… and then rather surprisingly Wilkinson Sword, who always seemed to trail Gillette, came to the market first with a four blade razer. This apparently [...]

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Partygaming buys Gamebookers

Posted on03. Aug, 2006 by Andrew Watson.

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More companies look at aquiring and diversifying further into the main stays of internet community sites, online dating and online gaming, with online gaming group Partygaming buying betting company Gamebookers for 102m euros (£69m; $130m). Gamebookers offers online sports betting and has more than 50,000 active customers in 140 countries.
 
For Partygaming, this will protect it [...]

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Sitemap Protocol is Standardized

Sitemap Protocol is Standardized

Posted on01. Aug, 2006 by Andrew Watson.

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There are many SEO tips and tricks that help in optimizing a site but one of those, the importance of which is sometimes underestimated is sitemaps. Sitemaps, as the name implies, are just a map of your site

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